Rebuilt a stalled Performance Max campaign: disabled URL expansion, tightened location targeting, adjusted device bids, and refreshed creative. Conversions grew 18x and CPA fell 96% in a single month.

Dec 2025 – Jan 2026

Transformed a litigation firm’s search performance through budget rightsizing, ad-group-level target CPA rebalancing, and a new negative keyword strategy. Monthly conversions grew 6.5x while CPA dropped 67%.

Nov 2025 – Mar 2026

Turned a search campaign from $449 CPA with no attributable revenue into $160 CPA generating $14K+ in monthly revenue — through competitor-name and geo-exclusion negative keyword lists, a campaign objective shift, a new target CPA, and a 62% spend cut.

Nov 2025 – Dec 2025