Google Ads

I have extensive experience with Google Ads, managing campaigns end-to-end from account build and optimisation through to driving high-quality traffic, purchases, and leads. I have managed budgets of up to £40,000 per month for a single client, creating targeted Search, Display, Youtube, Shopping, AI Max, and Performance Max campaigns supported by high-converting landing pages. I also set up and maintain robust tracking using Google Tag Manager and Google Ads conversion tracking across new and existing websites to ensure accurate attribution. Through data-driven optimisation, I’ve consistently increased website traffic, improved lead quality, and helped clients generate more bookings for their services.

Google Ads Achievements:

Built Google Ads Search campaign that generated ~ £4,000 in revenue in its first month.
Ran Google PMax and Search campaigns that generated on average ~£30,000 in revenue quarterly.
Led and created a internal Google Ads training to improve team optimisation practices and campaign performance.

My Certifications

---

Facebook/Instagram

I specialize in creating and optimizing Facebook ad campaigns that drive leads, increase bookings, and build brand awareness across a variety of industries and objectives. I’ve run campaigns for service-based businesses, product sales, job recruitment, and event promotion, developing highly targeted strategies supported by engaging ad creatives and high-converting landing pages. I also ensure accurate performance measurement through proper Meta Pixel and conversion tracking setup, enabling ongoing optimisation and scalable results.

Meta Ads Achievements:

Boosted Distillery Tour Bookings by 50% month over month with a limited £400 monthly budget.
Generated over 260 leads in one month at a £3 CPL for Pettis Martial Arts Academy.
Managed a portfolio of 90+ clients, maintaining performance reporting, strategic alignment, and client relationships.

---

---

Organic Social Content

I plan, create, and schedule organic social content for Facebook, Tiktok and Instagram using scheduling platforms, taking each post from concept through to caption, visual, and publish. Alongside this, I worked as a Content Creator for Academic Studies Abroad, producing digital content and blog articles to support their international education programmes. As Student Productions President at the University of Tampa, I also marketed 50+ campus events per semester to a student audience while managing a $400K budget and a team of eight, experience that’s shaped how I plan content around live events. Scheduling ahead is central to how I work it keeps the content calendar consistent, the brand voice steady, and leaves time to focus on bigger-picture marketing priorities rather than reactive posting.

---

AI Integration & Automation Experience

With over three years of hands-on experience using Large Language Models (LLMs) like Chat GPT and Claude, I’ve integrated AI into daily marketing operations to streamline workflows, enhance productivity, and drive results. I’ve led multiple internal trainings on how to effectively implement AI tools, including building custom AI Agents tailored to specific business needs. I believe that for AI to truly make businesses more sustainable, it needs to be paired with thoughtful human oversight. While AI boosts efficiency, it’s the human touch that ensures outputs remain high-quality, brand-aligned, and emotionally intelligent, something that will become more valuable as the use of AI grows.

---

Email Marketing

With my experience in email marketing, I have successfully developed and executed both holiday and promotional campaigns to nurture past leads and clients. By crafting targeted messaging and delivering timely content, I’ve helped build stronger relationships and drive repeat business. My approach focuses on creating personalized, results-driven email strategies that resonate with audiences, increase engagement, and foster long-term loyalty